The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In today's busy company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. One way to attain these goals is by lining up marketing efforts with the buyers journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opportunity and b

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and other facts about modern B2B marketing. We discuss just how the acquiring journey is now entirely fragmented as well as the way that community structure can aid online marketers retake control of the exploration as well as dem